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Best Real Estate Software

CRM and lead management software built specifically for real estate agents and teams.

Quick Comparison

Tool Pricing Type Rating Best For Link
Follow Up Boss Top Pick From $69/user/mo Paid ★★★★½ 4.5 Individual agents and teams focused on maximising lead conve… Visit →
LionDesk From $25/mo Paid ★★★★☆ 4.2 Budget-conscious agents wanting a capable CRM at low cost Visit →
Wise Agent From $32/mo Paid ★★★★☆ 4.4 Agents who prioritise customer support and a complete featur… Visit →
Real Geeks From $299/mo Paid ★★★★☆ 4.3 Agents investing in paid digital advertising for lead genera… Visit →
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1. Follow Up Boss

★ Top Pick Paid

The CRM top-producing real estate agents actually use

★★★★½ 4.5/5
From $69/user/mo
Fresh Verified 6d ago

Follow Up Boss is the most widely used CRM among high-volume real estate agents. It focuses purely on lead follow-up — funneling leads from every source into a single inbox with action-driven workflows.

Pros
  • ✓ Best lead aggregation in the industry
  • ✓ Fast follow-up workflows
  • ✓ Integrates with 200+ lead sources
  • ✓ Strong team accountability features
  • ✓ Excellent mobile app
Cons
  • ✗ No built-in IDX website
  • ✗ More expensive than alternatives
  • ✗ Learning curve for full setup
Best for Individual agents and teams focused on maximising lead conversion Our take Follow Up Boss is the standard for agents serious about lead follow-up. The ability to pull leads from every source into one action inbox is the core differentiator — and it is genuinely best-in-class.
Visit Follow Up Boss → * Affiliate link — see disclosure
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2. LionDesk

Paid

Affordable CRM with built-in video texting

★★★★☆ 4.2/5
From $25/mo
Fresh Verified 6d ago

LionDesk is a feature-rich, budget-friendly real estate CRM. Its signature feature is video texting — letting agents send personalised video messages directly from the CRM, which stands out in a crowded inbox.

Pros
  • ✓ Very affordable
  • ✓ Video texting is a genuine differentiator
  • ✓ Auto-drip campaigns built in
  • ✓ AI lead follow-up
  • ✓ Easy to set up quickly
Cons
  • ✗ UI can feel cluttered
  • ✗ Less polished than Follow Up Boss
  • ✗ Integration depth limited vs premium tools
Best for Budget-conscious agents wanting a capable CRM at low cost Our take LionDesk is the best CRM for agents who want strong follow-up tools without a high monthly bill. The video texting feature alone drives open rates that text-only tools cannot match.
Visit LionDesk → * Affiliate link — see disclosure
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3. Wise Agent

Paid

All-in-one CRM with exceptional customer support

★★★★☆ 4.4/5
From $32/mo
Fresh Verified 6d ago

Wise Agent is a comprehensive real estate CRM that consistently earns top marks for customer support. It covers contact management, transaction tracking, marketing, and reporting at a price that undercuts most competitors.

Pros
  • ✓ Excellent 24/7 live support
  • ✓ All-in-one feature set
  • ✓ Strong transaction management
  • ✓ Built-in marketing templates
  • ✓ Fair, transparent pricing
Cons
  • ✗ UI is older-looking
  • ✗ Some features lag behind newer tools
  • ✗ Mobile app less polished
Best for Agents who prioritise customer support and a complete feature set Our take Wise Agent is the recommendation when support matters as much as features. Their 24/7 live chat is genuinely helpful — which is rare in this category and pays off when onboarding mid-busy-season.
Visit Wise Agent → * Affiliate link — see disclosure
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4. Real Geeks

Paid

IDX websites plus CRM built for lead conversion

★★★★☆ 4.3/5
From $299/mo
Fresh Verified 6d ago

Real Geeks provides high-converting IDX lead capture websites alongside a CRM designed to work seamlessly with the traffic they generate. It is particularly effective for agents running PPC campaigns.

Pros
  • ✓ IDX website + CRM in one product
  • ✓ High-converting landing pages
  • ✓ Built-in Google Ads integration
  • ✓ Lead behaviour tracking
  • ✓ Strong ROI for PPC-focused agents
Cons
  • ✗ Requires marketing budget to get full value
  • ✗ Higher entry price
  • ✗ CRM less sophisticated than standalone tools
Best for Agents investing in paid digital advertising for lead generation Our take Real Geeks is built specifically for agents running Google or Facebook ads. The IDX website and CRM are engineered to convert paid traffic — making the per-lead cost lower than using separate tools.
Visit Real Geeks → * Affiliate link — see disclosure

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