Shopify is the dominant ecommerce platform, but transaction fees, monthly costs, and limited customization drive many merchants to look elsewhere. Here are the best Shopify alternatives in 2026.
WooCommerce is free, open-source, and charges zero transaction fees — making it the default choice for cost-conscious merchants. You own everything: the code, the data, the store. Requires more setup than Shopify, but the total cost of ownership is dramatically lower at scale. Works perfectly with WordPress.
BigCommerce charges zero transaction fees and includes more built-in features than Shopify at comparable price points. Multi-currency, multi-storefront, and B2B features are native. The platform is genuinely better for enterprise and high-volume merchants who need flexibility without endless apps.
Squarespace Commerce is the best-looking ecommerce platform available. If your brand lives and dies by visual presentation — fashion, art, photography, food — Squarespace's templates are unmatched. The commerce features are solid for small to mid-size stores. Transaction fees only on lower tiers.
Wix eCommerce is the easiest way to launch an online store — the drag-and-drop builder requires zero technical skills. It's more limited than Shopify for complex operations, but perfectly capable for small stores selling under 1,000 products. No transaction fees on any plan.
Ecwid lets you bolt a fully functional store onto any existing website — WordPress, Wix, Squarespace, or a custom site. The free plan supports up to 10 products, making it a real option for tiny catalogs. No transaction fees on any plan. Ideal for businesses that already have a website but want to add ecommerce.
Webflow Commerce is for merchants who want complete visual control without hiring a developer. The visual editor produces pixel-perfect, custom storefronts impossible to achieve with Shopify themes. Best for brands where the shopping experience is a competitive differentiator. Note: 2% transaction fees on lower plans.