Mailchimp's pricing has jumped significantly, pushing many small businesses to explore alternatives. Here are 6 Mailchimp alternatives that offer comparable (or better) email marketing features — often at a lower cost.
Brevo charges by email sends (not contacts) — so it's often dramatically cheaper than Mailchimp for businesses with large lists. Free plan includes unlimited contacts and 300 emails/day.
MailerLite is one of the cleanest Mailchimp alternatives — beautiful templates, strong deliverability, and generous free plan (up to 1,000 subscribers, 12,000 emails/mo). Very popular with bloggers and small businesses.
ConvertKit is purpose-built for bloggers, podcasters, and creators. The free plan is remarkably generous (up to 10,000 subscribers). Visual automation builder and subscriber tagging are best-in-class.
ActiveCampaign is the go-to for businesses that want marketing automation beyond what Mailchimp offers. Deep CRM integration, advanced segmentation, and powerful email sequences.
Klaviyo is the standard for ecommerce email marketing. Deep Shopify and WooCommerce integrations, powerful abandoned cart flows, and revenue attribution make it the clear choice for online stores.
Constant Contact is one of the original email marketing platforms with a focus on small businesses. Unique feature: real phone support, which is rare in this category. Good for businesses that want hands-on help.