HubSpot's Professional tier jumps to $890/mo — which sends many businesses looking for alternatives. Here are 6 HubSpot alternatives that deliver strong CRM and marketing features at a better price point.
Zoho CRM matches HubSpot feature-for-feature at a much lower price. Free CRM for up to 3 users; paid plans start at $14/user/mo. Part of the broader Zoho One suite ($37/user/mo for 40+ apps).
ActiveCampaign combines email marketing automation with a lightweight CRM at a fraction of HubSpot's price. If marketing automation is your priority, ActiveCampaign often beats HubSpot.
Pipedrive is a sales-first CRM with an extremely intuitive pipeline view. If your priority is managing deals (not marketing automation), Pipedrive is easier and cheaper than HubSpot.
If you're leaving HubSpot for more power (not less cost), Salesforce is the answer. Best-in-class customization and the world's largest CRM ecosystem — though it requires more setup.
Freshsales (by Freshworks) is a modern CRM with a free tier and competitive paid plans. Freddy AI helps with lead scoring and insights. Great for teams that want HubSpot-level UX at a lower price.
Keap (formerly Infusionsoft) is a CRM + marketing automation platform purpose-built for small businesses. More affordable than HubSpot Professional with strong automation for lead nurturing.