Marketing Campaign Workflow

1

Campaign Strategy & Goals

Define campaign objectives (awareness, leads, conversions), target audience, key messages, channels, budget, and KPIs. Align with broader business goals.

⏱ 2-3 days NotionGoogle SlidesAirtable

2

Audience Research

Research target audience segments, pain points, and content consumption habits. Create or refine buyer personas and customer journey maps.

⏱ 3-5 days Google AnalyticsSparkToroSemrushSurveyMonkey

3

Content Planning & Brief

Develop the content calendar, messaging framework, and creative briefs for each asset. Define formats, channels, and publishing cadence.

⏱ 2-3 days AirtableNotionCoSchedule

4

Content Creation

Produce all campaign assets: blog posts, social copy, email sequences, ads, landing pages, and visuals. Follow brand guidelines and SEO best practices.

⏱ 1-3 weeks CanvaFigmaChatGPTAdobe CCWebflow

5

Review & Approval

Route all content through the approval workflow: marketing review → legal/compliance check (if needed) → stakeholder sign-off.

⏱ 3-5 days NotionLoomAsana

6

Campaign Setup

Set up all technical components: ad accounts, landing pages, UTM tracking, email sequences, and CRM automations before launch.

⏱ 2-3 days Google AdsMeta AdsMailchimpHubSpot

7

Launch

Execute the campaign across all channels simultaneously. Monitor initial performance in the first 48 hours and resolve any technical issues immediately.

⏱ 1 day + monitoring All platformsGoogle AnalyticsSlack

8

Performance Monitoring

Track KPIs daily during the campaign. Run A/B tests on ad creative, email subject lines, and landing page copy. Pause underperforming assets.

⏱ Ongoing Google AnalyticsMeta Ads ManagerDatabox

9

Campaign Report & Insights

At campaign end, compile a full performance report: results vs. goals, top-performing content, CAC, ROI, and recommendations for future campaigns.

⏱ 1-2 days Google AnalyticsGoogle SheetsNotion